The early stages of your e-commerce website are usually the most exciting. Everything is new, and you’re getting down to work on so many aspects of the business. From picking a brand name to developing marketing strategies, there’s so much to do at the beginning.
But at the same time, it’s a daunting task and, most often, hard to accomplish alone. That’s where e-commerce platforms come in to provide the tools and guidance needed to boost e-commerce ventures. Today’s article takes a look at what e-commerce platforms are and helps pick out a top e-commerce marketing agency.
What Is An E-commerce Platform?
An e-commerce platform refers to the software developed by online store owners to handle all kinds of purchase and sale transactions on the web. Such platforms are tasked with making business transactions and activities easier through business tools and techniques.
These include generating invoices, designing product catalogues, fulfilling orders, and many more. Online marketers must learn to pick the right e-commerce platform that’ll complement and enhance their marketplace.
Below are the top 5 e-commerce platforms to try out in 2023.
Top 5 Platforms for Your E-commerce Solutions
1.Shopify
Lauded for its reputation as a top-quality SaaS, Shopify has become one of the leading platforms for multichannel selling and dropshipping. It’s also stacked with several tools and features that allow you to sell through your marketplace, on social media, or even through third-party marketplaces.
Other benefits of using Shopify include a smooth onboarding process, access to a wide range of tools and apps, the ability to sell everywhere in person, customisable themes, and so on.
2.Wix
This platform is tailored for individual sellers to get the best out of their e-commerce websites. It’s a platform with all the tools needed to build a website from the ground up. These include web hosting, customisable templates, and domain name registration.
Wix is also appreciated for its functionality. Business owners can track orders, accept online payments and sell on multiple channels thanks to the integration of Wix.
3.BigCommerce
This platform is for the big guns looking to improve their e-commerce activities. BigCommerce allows such companies the opportunity to establish international connections and sell their products through multiple channels. There are limitations on its flexibility, but business owners will be treated to comprehensive business management tools.
4.Squarespace
This platform offers users a selection of highly professional templates. It’s also easy to use as it requires little technical knowledge. However, you still need to tweak it a little bit before making it a full-blown e-commerce website.
Moving on, Squarespace is known for its ease-of-life features, such as inventory management and customer communication.
5.Weebly
The final entry is suited to small-scale businesses that require simple and easy-to-maintain platforms. The website is basic, and you’ll have to pay to unlock all features, but at the same time, you’re getting a simple and efficient platform for building your business.
Other perks include swift response and a user-friendly interface.
Conclusion
At the end of the day, the aim is to make life easier for you and your customers. Therefore, e-commerce platforms should be picked based on how well they optimise the shopping experience.
