2024 is almost here. In the world of design, it means that another set of trends is coming. Design elements can impact a website, whether it can bring new engagements and conversions. However, the challenge is avoiding the likelihood of bad web design. Sometimes, one element can make or break a user’s experience. Fortunately, websites can adapt to these changes to stay relevant.
Web designers should consider one new element to bring something fresh. Remember, users online are ever-changing. A website must maintain its purpose, functionality, and performance.
Check out these web design trends that you can use in 2024.
In Web Design, scrolling animations add a dynamic effect to the website. It can involve elements fading in or out, changing color, or adding new visuals. A website can combine videos with interactive graphics to encourage users to scroll around.
The catch here is that the animation should not affect the site speed. Sometimes, if the scrolling animation cannot keep up with the user, they might move to another website. This can work if it only brings the essential information without overwhelming it.
Claymorphism relies on shapes with two inner shadows to create a 3D effect. Some elements can look like they are floating on the homepage. This element works best for CTAs, buttons, charts, or icons. It can make your website look interesting in the most subtle ways.
User experience determines how easily a user can browse a website. This is especially important for businesses. In the coming years, more people will likely trust a website if it is easy to use. However, there are many factors to consider.
If your website is a restaurant, the site should show all the products you sell. Include the price, a short description, and the availability. Customers need to know the information before going to the checkout. Once they are at the checkout, it should summarize the information. On the other hand, the website should allow customers to pay what they want so there are more sales. In short, it balances needs and wants in one service online.
While gradients are not new, they are making a comeback. While minimalism has its perks, it can make the website design too flat and uninteresting. With gradients, you can combine two colors to add a textured effect. One thing you should consider is the color scheme. If the colors are not complementary, it can make the website look jarring. Every shade should match the mood of the website so users can familiarize themselves.
Also known as kinetic typography, this trend adds animation to static texts. When done right, it captures the attention of the user. It can work as a standalone element or as the first thing you see. The good thing about dynamic typography is that you use one space for it to stand out. This avoids cluttering, and it makes the user engaged.
Web design can improve or change how a website works. Some of these trends are a great way to utilize their purpose to elevate your brand. Having one element can make your website stand out, depending on the goal. Ensure that it sends the right message so users can browse and learn about your brand. In the end, good web design translates into great conversions.
Edwin Deponte is a motivational writer who is also passionate about SEO, social media, and digital marketing. He’s frequently invited to company training and seminars to give talks about cultivating one’s digital marketing strategies.