Vlad and Niki Net Worth: Vladislav and Nikita Vashketov—better known as Vlad and Niki—are two young brothers who have become global YouTube sensations. Launching their channel in 2018, they quickly captured international attention with toy reviews, imaginative roleplays, and colorful adventures. Today, the siblings have built one of the most-viewed kid-focused channels in the world, with a massive following and an array of successful side ventures.
Their estimated combined net worth in 2025 is between $100 million and $150 million. Let’s explore how these young stars and their family made that fortune.
Who are Vlad and Niki?
Vladislav “Vlad” Vashketov was born on February 26, 2013, and Nikita “Niki” Vashketov was born on June 4, 2015. They live in Miami, Florida, and are managed by their parents, who help run over 20 language-specific YouTube channels. Vlad and Niki’s main channel has over 140 million subscribers and has accumulated more than 100 billion views.
What is Their Net Worth in 2025?
Vlad and Niki’s net worth is estimated to be between $100 million and $150 million, making them among the wealthiest kid influencers globally. Their income streams aren’t limited to ad revenue. They extend into merchandise, licensing deals, apps, and more.
How Vlad and Niki Earn Their Money
Their wealth comes from a combination of several income sources:
- YouTube earnings from billions of views
- Merchandise and toys
- Brand partnerships
- Mobile apps and games
- Licensing deals
YouTube Channel Success
Since 2018, Vlad and Niki have released nearly 1,000 videos, all targeting children with engaging and playful content. Monthly, their channel can generate millions in ad revenue thanks to both views and consistent uploads. They also run multiple international versions of the channel, increasing their global audience reach.
Merchandise, Licensing & Brand Deals
Their brand goes beyond video content. Vlad and Niki sell branded toys, clothes, accessories, and character-themed products. They’ve partnered with global companies to distribute toys, health items, and more featuring their names and characters. These partnerships and product lines make up a large portion of their income.
Mobile Apps & Games
To expand their reach, their team developed apps and games such as educational puzzles and interactive adventures. These bring in additional revenue through app purchases and in-app features, while helping kids engage with the Vlad and Niki brand outside of YouTube.
Vlad and Niki vs. Other Kid Influencers
| Kid Influencer | Estimated Net Worth | Key Income Streams |
| Vlad and Niki | $100–$150 Million | YouTube ads, toys, apps, licensing, brand deals |
| Like Nastya | ~$110 Million | Videos, toys, partnerships, apps |
| Ryan’s World (Ryan Kaji) | ~$210 Million | Videos, product lines, brand partnerships |
Vlad and Niki have successfully joined the top ranks of wealthy child influencers worldwide.
What Makes Them Shine
Massive global audience and billions of views
Diverse income from videos, licensing, toys, and apps
Strong management and professional approach by their parents
Expanding presence via global channel versions and media deals
Frequently Asked Questions (FAQ)
Q1: How much is Vlad and Niki worth in 2025?
They’re estimated between $100 and $150 million.
Q2: How do they earn so much money?
Their income comes from YouTube ad revenue, toys and apparel, mobile apps, licensed products, and brand partnerships.
Q3: How big is their YouTube channel?
Their main channel has over 140 million subscribers and more than 100 billion views globally.
Q4: Do they have products other than videos?
Yes—they have toys, clothes, mobile games, and licensing deals with major manufacturers.
Q5: Who manages their brand?
Vlad and Niki are managed by their parents, who run all their channels and business ventures.
Final Thoughts
Vlad and Niki are a prime example of how modern children can build a business empire through engaging content, digital platforms, and brand partnerships. With an estimated net worth of $100–$150 million, they stand as one of the most powerful young duos in entertainment—showing that age is no barrier when creativity meets strategy and smart management.