It might be almost 2024, but email still reigns supreme as one of the most effective forms of digital marketing. The average email marketing campaign generates an incredible $36 for every $1 spent! But you can only get that return on investment if you have people to send your emails to.
When you’re ready to start collecting contact information, here are five lead generation strategies to take your email marketing to the next level.
Design eye-catching email layouts
Your emails are a representation of your business, and boring layouts make your company look boring. Wow existing contacts and attract new leads with eye-catching email layouts. Of course, you’re busy running a business and might not have time to design layouts from scratch. That’s where corporate email templates come in. You can also use online poster and brochure tools to create a poster online and use it for visuals in email.
By using a template, you can ensure a professional-level design without needing professional-level skills. It takes only a few minutes to browse through the free corporate email templates on websites like PosterMyWall, choose the one that best fits your business, and customize the information.
Your emails will look so good that all your contacts will want to forward them to their friends and colleagues, helping you spread the word about your amazing email marketing campaigns and generate more leads.
Include exciting offers
Nobody can resist a good deal. Use that information to your advantage by including exciting offers in your email marketing messages.
For example, include a unique coupon code in your email for 10% off the next order. Your current email subscribers can get a nice discount on their next purchase from your company, and anyone who doesn’t currently subscribe will want to sign up immediately to get future deals.
Your offer doesn’t necessarily have to be a discount. You could include other offers like sneak peeks of new products, early registration for seminars or classes, or anything else that you believe your readers would enjoy.
If you do decide to include offers in your emails, be sure to promote the email-only offers on your other marketing channels. You’ll only generate new leads if people know what they’re missing!
Add opt-in forms to your website
One way to get more people to sign up for your email marketing messaging is to make it easy to subscribe. Include opt-in or contact collection forms all over your website. At the very least, include forms on your homepage, contact page, and any product or service pages. The more places you include forms, the more likely customers are to stumble upon it and sign up.
You should also include a value proposition on your opt-in forms. People don’t give out their contact information for free. What’s in it for them if they sign up? The most common value proposition for email is to simply stay informed with the latest information. However, this is also a great place to mention your email-only offers.
Promote your emails on social media
Your website isn’t the only place to encourage people to sign up for your emails. You have an entire group of people who already “subscribed” to your content on social media. They took the first step toward getting regular updates from you; why not ask them to take a second?
Promoting your email newsletters on social media is a great way to leverage your existing audience to grow your email leads. Post a link directly to your opt-in form on your various social media feeds or send your social media followers to your website to sign up.
Just like with your website, be sure to include a value proposition. Let your followers know what’s in it for them if they sign up. The better the value, the more leads you’ll generate.
Offer emailed receipts
While old-fashioned email is still winning in the marketing world, paper receipts are so last decade. Everything is digital now! Luckily, you can use that to your advantage by offering emailed receipts.
With an emailed receipt, your customers have to provide their email address to get the receipt of their purchase. On the checkout screen, include a checkbox asking them if they want to sign up for your email marketing. If they leave it checked, you get another lead to add to your email marketing list.
As an added bonus, you can cut back on paper waste with receipts. Not only does that help to save the planet, but it can help you save money on business expenses. Win, win!
Build your email marketing contact list
Everyone wants to read your amazing emails. They just need to know they exist! Start by using amazing corporate email templates from PosterMyWall, include an exciting offer to encourage new leads, add plenty of opt-in forms to your website, and promote your email marketing on social media. When all your promotional strategies work together, you’ll have so many leads you won’t know what to do with them all!
