In 2023, there are around 1.35 billion active users on Instagram. While some may want to boost their business, others employ this social media platform to promote a cause. In some cases, users only want to get their faces out and let the world know who they are. Irrespective of the goals, one thing is clear – your account is going to fail if there’s no engagement on your posts.
Instagram engagement encompasses every kind of interaction a user may have with your account. It can include likes, shares, comments, mentions, or saves. The more engagement you have on your account, the greater your chances to improve visibility, attract new audiences, and build a brand.
So, are you wondering how to increase engagement on your Instagram account and enjoy the full potential of this social media platform? Well, you’re in luck! Below, we share six effective tips that can help you inject a much-needed boost to your Instagram feed:
Captivate The Audience With Eye-Catching Videos
It’s no secret that Instagram is a visually-driven social media platform. In simpler words, videos speak volumes like no other form of content. Moreover, a report reveals that in 2022, a whopping 66% of users find short-term videos to be the most captivating form of social media content. After all, videos are easily consumable, shareable, and highly entertaining. Thus, embracing video content can be a game-changer for your Instagram profile.
Does the idea of producing high-quality videos evoke dread in you? Don’t fret! You can incorporate royalty-free video clips to captivate your audience and convey your message without stressing yourself out. These clips are a secret weapon that gives your profile a professional touch. For instance, the vast library of videos on Dreamstime spanning various industries will allow you to find the perfect footage to amplify your message and elevate your Instagram game.
Engage Your Followers With Interactive Giveaways Or Contests
You want to take engagement on your Instagram profile to the next level, right? What better way to do that than to entice your followers with a giveaway or a contest? Participation in giveaways or contests is an excellent way to increase visibility and foster a sense of community among your loyal followers.
And, of course, who doesn’t like free stuff? A prize up for grabs will spark excitement among your followers. Moreover, people love the thrill of competition. So, activities like these can be an easy way to boost traffic to your page.
Increase Visibility By Employing The Right Hashtags
This tip should not come as a surprise to you. If you’re not leveraging this technique in your Instagram engagement toolkit, you’re missing out. Hashtags are like breadcrumbs. They guide the target users to find your content. Thousands of potential followers can use hashtags to reach your posts via the Explore page.
However, don’t just randomly use any hashtag in your captions. Instead, be strategic. Think about using hashtags that are relevant, trendy, and niche-specific so they align best with your content. You can also create unique tags if you wish to build your community.
Share Your Content At The Best Time
Picture this. You spend a lot of time crafting unique, valuable, and even entertaining content for your Instagram. You are excited to share with your audience and engage with them. However, even after posting, there’s no significant engagement. You may wonder where you went wrong. Perhaps it’s not your content that’s lacking value. Instead, the time you chose to post might be the reason you didn’t get the attention you were expecting. The truth is timing matters greatly when it comes to posting on social media sites.
There are certain times when your audience is more active. These timings fluctuate depending on location and audience. So, take your sweet time understanding your target followers’ habits and time zones. Doing so, you can tailor your posting schedule and ensure maximum impact.
Expand Your Network With Collabs Feature
There’s no denying that this amazing social media site thrives on interaction. Of course, your Instagram account is your own. But what good is it if you aren’t taking full advantage and interacting with other fellow users? Sometimes, working independently can be challenging and exhausting. So, a better idea is to take advantage of the collabs feature that allows seamless partnership among two individuals.
You can team up with like-minded people or complementary brands to create fresh content. That way, you can both expand your reach and boost engagement. Remember, collaborating doesn’t mean you have to give up the spotlight to another account. Instead, it’s a good way to post something special that benefits both parties and creates meaningful connections in the industry.
Enhance Engagement By Addressing Every Comment
It’s important to note that social media is never a one-way street. If you wish to boost engagement, you have to acknowledge and interact with your followers. Each comment on your post signifies that your followers took time from their day to do so and wished to connect with you. Given their effort, why not reciprocate and keep the conversation going?
When you promptly respond to comments and direct messages on your profile, you show your followers that you value them. You can address their queries, appreciate their feedback or compliments, or simply react an emoji to their comments on the post. In this way, you can gain the trust of your followers and turn them into active supporters who will eagerly engage with you on your account.
Merely having a large number of followers on your Instagram account isn’t enough to enjoy the platform’s benefits. You need to have strong engagement, too. In other words, you have to go the extra mile to adopt engagement-boosting strategies if you truly wish to stand out and make the most of your account. So, whether it’s utilizing video content, acing hashtags, or diving into giveaway contests, each facet of your strategy plays a vital role in amping up engagement on your Instagram profile.