Mobile gambling now acts as the centerpiece of the entire gambling industry. Although all the evidence was there two decades ago, some gambling companies were still reluctant to adapt and funnel more money, resources and research into the promise of betting via rapidly developing mobile apps.
The prominent names, or the ones continuing to find the most success in the modern market, were early adopters of this technology. Not only did they identify the growing trend, but they made it their mission to develop mobile apps that would attract new bettors. Now that it is the most common method of betting, it is high on the agenda of all betting companies, big and small, to ensure their app is of the highest quality.
Components that help betting apps stand out
Let’s face it: if you’re setting up a mobile betting app in 2024, you’re facing an uphill task. That’s not to say there aren’t new companies doing exciting things in the industry, but it will be a struggle. Given that many revered, global names have refined the quality of their betting apps for well over a decade, it’s a challenging industry to hit the ground running in and make an impact.
Notable name and reputation
This segues us nicely into our first point. A robust and consistent presence is one of the most potent components that help quality mobile betting apps stand out and establish themselves as elite names on a global scale. DraftKings, BetMGM and bet365 are just a few examples of what we mean. Even if you don’t gamble often or have a passing interest in sports betting or casino gaming, you will likely have heard of at least one of these operators.
While it’s not always the prominent names that offer the best service, they have the profit levels and relationships within the industry to help build platforms that genuinely do everything you’d want from a high-quality betting service.
Even lesser-known names in US sports betting, such as Borgata and Betway, have established themselves in other countries before shifting their focus to the gigantic US market. As a result, these operators continue to make their mark in 2024.
Promotions, bonuses and free bets
It’s not just online gamblers who are partial to a freebie; many industries use freebies to get people in the door to check out their service cost-effectively. As the name suggests, welcome bonuses are aimed exclusively at new customers, but the top names will often provide special offers for mobile betting clientele.
If a gambling provider wants to advertise the quality of their app, the most effective way to advertise to a new customer is to offer a bonus — it really is that simple. Although there are many ways to directly appeal to a potential digital customer base, welcome bonuses are still the premium choice for gambling companies in the US and internationally. Not only can the best betting apps consistently offer promotions and ways for new bettors to check out their service, but they can continue offering them once they’re on board.
Usually, this is one criterion that separates the quality from the elite. Some casinos, unfortunately, only focus on getting you through the door. Once you’re in, they don’t offer existing customer promotions. However, big names, particularly bet365 and FanDuel, consistently offer new bonuses for customers and improve their mobile apps.
Latency
While not all bettors will be overly concerned about an app that runs 100% flawlessly all the time, it’s better to find providers with a highly rated app. The best betting apps don’t freeze at all, and unfortunately, some larger providers still don’t have premium-quality betting apps.
We’re not in the business of naming them; if you have used a variety of betting apps over the years, you’ll probably have an idea of who we mean. However, all the names we have mentioned in today’s article have smooth, seamless betting apps that don’t pose any lagging or latency issues for the user. For sports betting, bet365 is one of the smoothest; there’s a reason they’ve become one of the biggest names in global gambling, and their CEO is one of the wealthiest people involved in the industry.
bet365 emerged from a unique position in the UK market in the early 2000s, dominated by physical branches. The switch to online gambling meant that all bet365’s profits could go back into their website and their mobile app. While this is commonplace now, bet365 had an advantage as they had no overhead costs like rent or electricity to cover. It meant they could spend more money on their app, and it’s paid significant dividends over the last 15 years. Latency-wise, their app continues to make a mark in 2024, as do other big names like FanDuel and BetRivers.
Final thoughts
In any specific area of business, it is often those who have been able to get their foot in the door early and ride the crest of a new trend wave that experience the most success. While not all betting companies that started to develop a mobile app 20 years ago are still in a successful position, the ones that identified the trend and then continued to adjust and adapt to how bettors interacted with it have generated the most success.
Ultimately, it boils down to a few things, but there’s no secret formula. As with any business, bettors simply want companies that do the basics well. A combination of top welcome bonuses, responsiveness, mobile app-specific features and a highly rated app are often the key ingredients to success.
All the betting companies discussed in today’s article continue to make their mark for all these reasons. While some might be able to perform some aspects to a slightly better standard than the competition, so long as a gambling company can reliably meet these requirements, then they will continue to make their mark in a highly competitive sector.