If you want to start an online store with the best one product Shopify stores, this blog is for you. With one product on Shopify stores, you can focus only on what your customers want in a specific market rather than big stores with different categories. That’s why this is a good choice for you to launch an online store.
In this blog, BSS Commerce Shopify will give you some examples of the Top 5 best one product Shopify stores and all you need to consider when choosing. Let’s explore now.
1. Brew Blue
You can quickly see how this website sells just one product. The pages are organized well, with space, simple words, and relevant pictures.
Brew Blue has a few important things on its main and product pages to help customers decide if they want to buy:
- Benefits of daily products
- Healthy and good ingredients with no extra stuff
- Positive feedback from customers
A typical Shopify store consists of at least five pages: the homepage, product page, checkout page, contact page, and shipping and return policy page.
But Brew Blue adds an extra page for a blog to make the website even better. You can find helpful info about product ingredients, skincare tips, and more by clicking on the menu at the top left of the page.
2. Seattle Cider
The Seattle Cider website offers unique small-batch ciders from local Washington apples in five flavors. They say it’s not your usual cider and show a big picture of Seattle’s beautiful nature and a cool old-fashioned logo.
As you move around the site, the menu stays at the top, which is neat. But here’s a cool twist: the menu items are sections, not separate pages. It’s a small change, but it’s exciting and surprising.
The most important part of the website is the Ciders section. It has fantastic pictures of the different drinks; you can click on them to learn more.
🎯 You can read more about Best Shopify Single Product Themes to make the best choice for your online store.
3. Neos
This Shopify shop sells only one thing, but its powerful title hints at solving a mystery problem. By the end of this, you’ll learn about the SmartCam surveillance system, which is the smartest way to keep your home safe.
Big green shapes quickly grab your attention, showing the important parts you should read. The design uses boldness and strong colors to make it stand out. Also, there are cool 3D phone pictures that make it look modern.
The homepage content is organized well, too. It starts with the solution, discusses the software and actual stuff you get, and finishes with what people think about it.
4. Truff Hot Sauce
While there are lots of different hot sauces out there, Truff stands out with a unique and easily recognizable style. They keep it simple with a nice product picture and no fancy designs or words.
And quality is super important. Truff Hot Sauce has many good online reviews, and you can see them on their Shopify store. You can leave your customers with lots of flavors or details. You can let your current customers tell their friends about it.
Like a few other businesses that sell only one thing, Truff started by selling just that. After they got famous, they started selling more stuff.
5. Attipas
There’s a website in Australia called Attipas, which sells kids’ shoes with rubber soles. These shoes are said to be approved by Australian foot doctors and are made to feel like walking barefoot. Attipas shoes are a mix of a shoe and a sock, and they come in lots of sizes, colors, and patterns. The benefits of these shoes for little kids and those learning to walk are highlighted in their ads.
Attipas is good at telling people about themselves on social media. They’ve been in magazines and even on TV. If you go to their website, they often give special codes and money to new customers who sign up for their emails.
Why should you choose a single-product Shopify store?
But did you know that having too many choices in your store can confuse and stress customers? Sometimes, it can even make them not want to buy anything. But things get easier if you focus on just one main product in your Shopify store.
Here’s why:
Simpler Process:
- Too many choices can confuse customers, but with one main product, their decision becomes simpler.
- Managing and running your Shopify store with just one product is also easier.
Better Marketing:
- Focusing on one product makes it easier to create a marketing plan. You can easily show what makes your brand special with just one product.
- Advertising on platforms like Google and Facebook becomes simpler because they can use data from your one-product store to find the right customers.
Higher Demand:
Having only one product makes it unique. Customers can’t easily find it somewhere else, creating more demand for your store.
Great Customer Service:
Focusing on a single product allows you to offer the best customer service. You’ll know everything about your product and can easily answer customer questions.
These benefits should ease your worries about having a one-product store. Check out some successful one-product Shopify stores I’ll show you next!
Essential Features for Single-product Shopify Stores
1. Choose the right one product Shopify theme for your store
Shopify is the top eCommerce platform for creating your single-product store. It provides many mobile-friendly, modern, and visually appealing themes.
Whether you’re in any industry and have a specific product in mind for your Shopify single-product store, you’ll discover a theme that matches your needs.
2. Building Trust with Reviews
People often check reviews before buying something, and that’s called social proof. This fact shows how important it is for any online business, especially those with just one product. If your product has positive reviews from happy customers, it makes potential buyers feel more sure about purchasing. They see others like it, so it’s a good and safe buy.
3. Clear and Great Product Descriptions
Since you only have one product, your website’s words about it must be super interesting. You should explain how your product works, what cool things it does, and why people love it. Your audience should understand all this info easily.
You need to know now that your potential buyers need to be more into the technical details of your product. They want to know how it solves their big problems and what good things they get from it. So, talk more about the benefits of each feature.
Wrapping up
By focusing on only one thing, you can show off all the special things that make it different. You can improve your ads, help your customers more, and make your product important in the market you want. This is especially true when no other things distract people, like in big stores.
We hope the good examples we talked about earlier can give you some ideas while you make your best product at Shopify stores.
