The term “gamification” comes from turning game-based techniques to engage people with what your company offers and generate more leads with your marketing campaigns. Many companies use it a lot when they want to promote a new release.
Thanks to that, new businesses on the rise that may not become too popular when they first start can use gamification to increase their sales faster. This process is common in the iGaming industry, so casinos and betting platforms often use gamification for their loyalty programs, as their whole website is based on casino games.
You can read this page if you want to learn a few strategies to make your crypto casino marketing campaign more interesting and engaging. There are more blog posts related to this matter on the Bet999 website.
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Develop a Loyalty Program
One of the reasons not many companies try gamification strategies is that they don’t know how to bring it into their businesses or current marketing campaigns. There are many ways to do that, and developing a loyalty program is one of them.
Loyalty programs work as a reward system for users of a platform. You can use them as an incentive for players to keep using your website to gamble, as they will get benefits from it. Many of these programs only work referral codes or educational resources, but you can also try to make a gamified reward system to make things more interesting.
Since you are promoting a crypto casino, you can ask your clients to complete specific missions on the games available on your website and reward them for that. If you do this, your users won’t only keep using your platforms because of the rewards but also because it’s fun.
We recommend that you create a tiered reward system for your loyalty program. Why? Because it gives your customers the sense that they are making progress instead of just getting random results. Apart from that, it will encourage them to play more often to get better prizes.
Create Leaderboards
Competitiveness can increase your sales a lot, so it’s time to give your customers another reason to gamble. People often do it because they like it or to get more money, but not many play casino games because they want to win a competition against another person.
We live in a competitive society, and you can take advantage of that to get more leads. Create live leaderboards and put them on your website. You can also publish them on social media.
Those leaderboards can have the players who get the most points in the platform or in specific games. That will encourage casual players to play more often to see if they get to the top list. Besides that, the user at the top of the leaderboards will have to play daily to keep their position, which will slowly create an active community within your platform.
As human beings, we need to communicate with others, and one of the latest trends in most companies is to let users talk to each other and express how they feel about the services they use. Let your casino players talk to each other while they play or on a general chat to see how the community grows monthly.
Integrate Social Media
Social media platforms took over the internet a few years ago, and now they are the main communication channel people use to stay connected and talk to others. No one can imagine a world without WhatsApp, Instagram, or Facebook.
If a company wants to focus on digital marketing, its main goal should be to succeed on social media. They have to create an engaging online persona they can use to interact with their customers often and answer questions. Many companies make their own accounts influencers of some sort.
However, you will need to adapt your marketing campaign to the platform you are using to advertise your products, all of them are different from each other. The campaign you used for Instagram won’t be that effective on Twitter, for example.
Host Tournaments
Remembers we said that you can boost competitiveness by creating and putting a live leaderboard on your website? There are more effective ways of encouraging people to compete with each other, and hosting tournaments is a direct approach to it. Nonetheless, you will need to pick the right game for it.
Poker tournaments are common worldwide, so they are a safe bet for you. Crypto casinos can go for many other options, though. Spending money on the prize won’t be a thing compared to the money you will get due to all the people who play on your platform after seeing there will be a tournament.
Personalize Gaming Experience
The last tip on this list is to personalize your players’ gaming experience as much as you can. Your users will play the same games and access them through the same platform, but you still have many ways of personalizing their overall experience when using your website.
Doing that will make them feel more confident and safer in your company, which helps you build loyalty among your community of players. Things such as personal account customization are small but excellent examples of the things you can do to customize the user experience.
Bottom Line
The content you display in your ads and advertisements is also essential for attracting more customers. If you know your clients love Bitcoin, develop a mini-game where they can earn free crypto and make a blog post that talks about how to spend this asset. Combine all the strategies on this list, and you will get a strong-looking marketing campaign.
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