If you’re trying to improve your link building skills for SEO purposes, a great place to start is with HARO (Help A Reporter Out) submissions. As one of the most popular and effective methods available for acquiring enviable backlinks, it can make or break the success of your search engine rankings. But, like anything else related to digital marketing strategies — there are both right and wrong ways to do it.
In this blog post, two HARO experts – Ron Evan Del Rosario and Rameez Usmani will share their best tips. Ron Evan is a HARO link building expert and the SEO link-building manager at Thrive Digital Marketing Agency based in Texas. He has since garnered more than 500 links since 2020. Rameez Usmani is one of the most known HARO experts on Upwork. Rameez has been using HARO for more than 3 years and has won more than 1000 opportunities since then.
Here are six tips from Ron Evan and Rameez Usmani on how to use HARO for successful link building:
1. Do Your Homework
Before you start submitting queries on HARO, it’s important to do some research. Look up keywords related to your industry or topic that will help you target your desired audience. You should also go through other sources such as newspapers, journals, blogs, forums etc., to find out what kind of questions reporters are asking in order to get a better sense of the type of query you should submit. Additionally, try to narrow down your query to be as specific as possible and ensure that it is relevant to the reporter’s request.
2. Use the Right Language
When submitting queries on HARO SEO, make sure that your language aligns with what reporters are looking for. Try to use industry jargon or specific words related to the topic so that they know you’re familiar with it and can provide valuable insight. Refrain from using any overly promotional terms while writing your queries since they won’t likely be accepted by most publications.
3. Personalize Your Response
Ron Evan reiterates – Personalize, personalize, personalize! Once you find an opportunity in which you think your expertise could be beneficial, personalize your response. Reference the author’s name in your response and explain why you think they should consider working with you. You can also provide links to articles or other pieces of content that you’ve created as evidence of your work.
4. Follow Up
When it comes to HARO link building, it’s important to remember that reporters receive hundreds of queries each day, so there’s a good chance yours may get lost in the shuffle. To prevent this from happening, make sure to follow up on all submissions within 48 hours after sending them out. Additionally, it helps to be personable and friendly when following up since it could go a long way in making a good impression on the reporter.
5. Be Clear About Your Intentions
Rameez shares that when submitting queries, make sure to be clear about your intentions. Don’t just say that you want to provide “expertise” — explain exactly what type of expertise you can offer and why it would be beneficial to the reporter. Additionally, if you’re looking for a link back to your website or blog, make sure to clearly state that in your response.
6. Monitor Your Progress
Finally, one of the best things you can do is track your progress over time and monitor how successful each submission was. This will not only help you improve with each query but also give you an idea of which publications are more likely to accept your submissions and engage with them further. It’s also important to make sure your submissions are timely and relevant, as reporters prefer responses that address their request.
By following these tips from Ron Evan and Rameez Usmani, you’ll be well on your way to mastering the art of successful link building with HARO. By doing your research, personalizing your response, monitoring your progress and more – you’ll be able to gain high-quality backlinks for SEO purposes without a hitch! As always, remember the golden rule: Quality over quantity! Good luck!