Devon Larratt Net Worth: Devon “No Limits” Larratt isn’t just a legendary arm-wrestler—he’s also a successful content creator, brand owner, and savvy entrepreneur. His career blends professional competition with digital media, coaching, and sponsorships. As of 2025, he’s built an impressive financial footprint through determination, skill, and smart strategy.
His estimated net worth in 2025 is between $2 million and $4.5 million. Here’s a breakdown of how he earns his money.
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Who is Devon Larratt?
Devon Larratt is a Canadian arm-wrestling champion and former member of Canada’s Special Forces. He began arm-wrestling in his teens, rose to fame by defeating top athletes in both left- and right-arm competitions, and has become celebrated for his technique and endurance. Off the table, he builds his brand through digital content, merchandise, and events.
What is Devon Larratt’s Net Worth in 2025?
In 2025, Devon Larratt’s net worth is estimated to be between $2 million and $4.5 million. This figure includes income from YouTube, Instagram sponsorships, merchandise, betting app revenue, coaching workshops, and tournament earnings.
How Devon Larratt Makes His Money
His income streams include:
- YouTube channel with millions of views
- Instagram sponsorships and paid posts
- Merchandise and training products under “No Limits”
- Armbet, his arm-wrestling app and betting platform
- Sponsorship deals related to gear and events
- Coaching, seminars, and appearances
- Tournament winnings in major arm-wrestling events
Devon Larratt YouTube and Social Media
Devon’s YouTube channel, with over 1 million subscribers and more than 300 million views, brings in $1.2–1.5 million in ad revenue over time, plus $80,000–$150,000 per year in ongoing earnings. His Instagram, with around 1.2 million followers, adds another $30,000–$90,000 annually from brand posts.
Merchandise & Armbet App
Under his “No Limits” brand, Devon sells gear like shirts, wraps, and accessories, earning roughly $400,000–$800,000 per year. His Armbet app, focused on arm-wrestling betting and stats, contributes an additional $400,000–$750,000 annually—driven by tournament buzz and fan engagement.
Devon Larratt Sponsorships, Coaching & Tournament Earnings
He earns $300,000–$500,000 per year from equipment sponsors and event deals. His coaching clinics and public appearances bring in $200,000–$400,000 yearly. Meanwhile, winnings from big matches often add $200,000–$300,000 annually to his income.
Devon Larratt vs. Other Niche Athletes
| Niche Athlete | Net Worth (2025) | Main Income Sources |
| Devon Larratt | $2–4.5 Million | YouTube, Merchandise, Armbet, Sponsorships, Coaching, Wins |
| Niche eSports Pro | $1–3 Million | Streaming, Tournaments, Brand Deals |
| Professional Niche Athlete | $500K–$2M | Sports Events, Sponsorships, Coaching |
Devon stands out due to his diversified income across digital media, tech, live events, and competition.
Why $2–4.5 Million?
This range reflects his multiple revenue streams: digital platforms, app business, tournament prizes, speaking and mentoring activities, and partner deals. His unique position—and continued productivity—accounts for this strong financial range.
Frequently Asked Questions (FAQ) About Devon Larratt
What is Devon Larratt’s net worth?
Between $2 million and $4.5 million in 2025.
How does he earn ad revenue?
Through his active YouTube channel with over 1.17 million subs and viral match footage.
What’s Armbet?
A platform founded by Devon for arm-wrestling fans to learn, engage, and bet on matches.
Does he teach arm-wrestling?
Yes. He holds paid training seminars and public appearances worldwide.
Are his earnings from sponsorships large?
Yes. Brands pay him significant sums for event gear, promotions, and athletic endorsements.
Devon Larratt proves that hard work, diverse income streams, and strong branding can turn niche sports into impressive success stories. With a $2–4.5 million net worth in 2025, he shows how combining athletic talent with digital entrepreneurship and community engagement can elevate one’s career and finances—far beyond the table.