In today’s digital age, if you want your business to be above the digital noise, then your branding must not be business as usual. If you want to get customers talking about your product or services, you will need branding that is memorable.
When you are creating your brand, things like the tagline, logo, and color combination must be taken into consideration. These are some of the many things that you need to do to make your brand thrive. To help you in your journey of creating a memorable brand, we would like you to follow us as we show you nine things you will need to do.
Have a budget
Having a budget for branding is likely not what many business owners want to hear. After all, most business owners wouldn’t mind saving cost as much as possible.
However, to make money, you will need to spend money, right? We believe you have heard about that cliche before, but as popular as it may sound, it is true. If you want a memorable brand, you should prepare yourself to spend money on social media campaigns, ads, content, etc.
Use great visual media
Using videos and pictures is a great way to make your brand memorable because what people see is more difficult to forget. Although your brand logo is a very good aspect of branding, when you have additional visual media, it can help push your brand forward and keep it in the minds of your followers.
Now, in the sub-heading, we didn’t just say to use visual media, but rather we said, “Use great visual media.” For you to have great visual media, you will need to employ the services of professional videographers and photographers to help you produce visuals that will ring in the hearts of your followers for a long time.
Create a perfect logo
A lot of times, not many business owners know the power of having the perfect logo. Your brand’s logo has a big effect on how people see your brand.
With the wrong logo, people will hardly notice you and those who may notice will see your business as unprofessional. But with the right logo, your business can stand out and create an instant recognition of your brand in the minds of your target audience.
Therefore, to have a good logo that can make your brand memorable, you need to make your logo unique, keep it simple when designing, and choose the perfect colors and the perfect fonts.
Make your use of language simple
One of the easiest ways to turn the target audience off from your brand is when you use complicated language to communicate with them. In trying to keep their brand professional, many brands turn their target audience off by using professional jargon related to the industry.
However, this method has been proven to turn people off since most customers may not necessarily be professionals in that field. Therefore, keeping it simple works.
Speak to your target audience the way you speak to your friends, and keep the professional jargon when you are speaking to professionals like you. When you speak to customers as friends, it helps to be relaxed, when they are relaxed, they can follow the message your brand is trying to pass.
Maintain online visibility
There is no business that wants to grow its brand today that is not considering the billions of internet users. To make your brand memorable, then, you must consider your online visibility.
You will have an active website or be on the biggest social media platforms such as Twitter, Facebook, and Instagram, and the list continues. All you need to do is find the social media platform that resonates with you and your target audience.
On these platforms, constantly engage your audience with content that speaks volumes about your brand, but don’t overwhelm them.
Make use of humor
You may not believe this, but humor sells. We have not met anyone who doesn’t like a little laugh once in a while. Your brand can put that smile on their face. When they laugh, they don’t forget that brand that puts a smile on their face.
Therefore, don’t forget to use humor in your brand if necessary. It will not make your brand unserious or unprofessional but will only make you look more human, and people like a brand that can relate to their human nature.
Making your brand memorable does not just happen one night. It may take more time than you have anticipated, so you will need to be patient and give the process time to mature. You can never be sure how your target audience will respond to your brand and how long it will take them to recognize your brand.
Take your time and observe how your customers are responding to your brand, take in the feedback, make the necessary adjustments, and observe again until you get the desired result.
Is there anybody you know who doesn’t love valuable free things? Even if they can afford it, most people just love free things. From giving free service to giving free vouchers, hosting a free giveaway is a sure way of making your brand memorable.
You can give your brand followers free vouchers when they can share the links of your post with their friends or invite their friends to patronize your brand.
Recheck your target audience
Do you know who your target audience is? If yes, what about the new customers that you have converted? It will not cost you much to recheck your target audience and visit your persona to see how your current marketing strategies are aligned with your audience’s needs.
If you don’t know who your audience is, it will be best if you know them and adjust your marketing strategies accordingly. Leadar can reveal details about your audience and provide you with information like their social media handles so you can find out more about them.
There are so many ways to create a lasting impression in the minds of your customers and we have explored nine of the best. Our tips and tricks are proven to help capture the attention of your target audience so you can convert them into loyal customers.
Note that practice will eventually make perfect and results may not be immediate. Hence, you will have to be consistent when implementing these strategies for optimal results.
In the end, your efforts will yield good fruits and you will have your brand name cemented in the minds of people.