Approximately 59.9% of the total world population uses social media. Generation X, millennials, and 96% of boomers flock to Facebook. However, Generation Z is seeking more from social media platforms, and Yubo has exactly what they want.
The generation born between 1997 and 2012 comprises approximately 99% of Yubo’s users, and since the Paris-based live social discovery app launched in 2015, it’s grown to include over 75 million users. Fortunately, it’s focused on changing how young people use social media for the better.
What makes Yubo so popular with young people? It pioneered livestreaming technology that appeals to Gen Z users. However, some of the app’s success could be attributed to its fresh take on traditional social media features — notably the lack of approval metrics, such as likes and followers.
By removing those recognizable approval metrics, the live social discovery app is positioned to help its users be themselves authentically. As a result, users establish genuine friendships without the pressure of performance. It’s user-friendly and allows members to easily filter profiles for gender and specific locations. It has a simple swiping feature that enables users to swipe left or right on the profiles of other members in their age group and direct message with them.
Diversity is important to Gen Z, and the app recognizes social media platforms’ role in establishing a more inclusive and healthier online experience. The platform is quickly evolving into a hub of entertainment where people go to have fun, chat, play games, and livestream.
“We are proud of our community,” stated Sacha Lazimi, Yubo’s CEO and co-founder. “Our users are nonjudgmental and focus on having meaningful conversations on topics they care about while enjoying themselves. We work to maintain this through prioritizing safety as well as educating users on digital literacy.”
Yubo Lets Users Livestream Their Next Adventure
According to a survey from Klook, a travel and experiences platform, 1 in 3 Gen Z travelers are prepared to spend over $2,000 on their next adventure. “Embracing a new era of travel, experiences have emerged as a new coveted currency for the next generation of travelers, particularly among millennials and Gen Zs,” stated Eric Gnock Fah, Klook’s COO and co-founder.
Fah continued, “Unique experiences and activities take precedence in their travel plans as the first thing they look at, with 85% of travelers willing to invest in experiences during their holidays. This remarkable shift is a testament to their increasing desire for authentic experiences, with their decisions fueled by social media over traditional sources like search engines and travel guides before embarking on their next travel adventure.”
Yubo provides users an excellent platform to safely showcase their travel experiences and take their friends along on the adventure. It’s the first major social media platform to introduce real-time audio and video moderation for livestreams. Streamers can only join a livestream if the host has invited them. And users can curate the livestream experience to their personal needs.
As a global platform with users in more than 140 countries, Yubo lets its users tour the world from the comfort and convenience of home via their friends’ livestreams; they can also join in on the action by going live on their next escapade. Yubo users can virtually travel wherever and whenever they want.
The amount of viewers in a livestream is unlimited. However, during a livestream, up to 10 people can participate with the host. Gonzalo Pacini uses livestreams to expand his language skills. Since 1998, he’s made friends worldwide and learned seven languages: English, French, German, Italian, Mandarin, Portuguese, and Russian.
“Unlike language learning apps, on Lives, you can talk in real time and carry a conversation with three or six native speakers talking one on top of each other, all at a native pace,” stated Pacini. “I use [the live discovery app] for languages, and it allows me to get out of my comfort zone, to speak quickly, to learn new words, local phrases, and to fit into a culture that is different from mine.”
It’s broadened not only his language skills but also his outlook on life. “While this was scary at first, I never gave up because meeting people with diverse backgrounds is so rewarding, and because of them, my life improved immensely,” Pacini stated.
“Sometimes in Lives, I will even translate between two people because it’s a shame to miss out on people because of a language barrier. Meeting so many new people makes me see the world in a different light since other cultures are no different than yours. And when I get to know someone and understand them, I always come to realize that we are very similar as people.”
Social Media Has Changed the World
The swift and expansive adoption of social media platforms is changing how people access information and find friends. While numerous once-dominant platforms have vanished, social discovery apps such as Yubo continue to grow in popularity. The social media needs of Gen Z are more sophisticated than those of the generations that came before them.
Yubo’s the first major social media organization to institute extensive age-estimation technology to reduce the number of fake profiles and bots on the platform. It implements a range of security measures to better separate users into communities based on age. Users have the power to curate and control their ideal social media experience on the platform, which provides a “Muted Words” list option to block any phrases, emojis, and words the user chooses to avoid.
The live social discovery app is designed to synergistically allow Gen Z to make deeper connections and grow their online social circles. It makes it easy for users to find and connect with new friends worldwide. Expanding one’s social circle is simple with the app’s search function, and it has more than 8 million tags, or topics of interest, to better curate and personalize the experience.
It’s fun and easy to find friends in any language. “Just hashtag the place you want to meet someone from and start making friends,” explained Pacini. He suggested, “If you’re hesitant about joining Lives in another language, try just starting as a viewer.”
For those ready to join the international fun, the app is available on Android and iOS.