Are you finding it difficult to introduce your brand on new online platforms? Well, you are not alone. Several companies and people also sail on your boat.
However, it is quite tempting to introduce your brand on TikTok, given its current hype, high-engagement rate, and ever-growing user base. Admittedly, this platform is not easy to ignore.
If you are creative, TikTok is one of the best platforms to feature your short videos. But how do you make the best out of this platform?
Let’s explore some of the best tips to help you introduce your brand on TikTok.
Know Your Target Audience’s hanging Out Spots
It is always important to identify your target audience’s online hanging out spots. This knowledge enables you to place your content in the right online target position. For example, you must not target the older generation on platforms that focus on millennial content.
Currently, TikTok is for every rage. For this reason, several brands are finding this platform as an ideal investment marketing point. However, it would help to ask whether you will find your target audience on TikTok before investing in it.
So, if you intend to bring your brand to TikTok, explore whether your target audience is on this platform.
Identify Your Purpose for Investing in TikTok
If you do not have a reason why you want to bring your brand on TikTok, you will find the entire exercise overwhelming.
Having a goal equates with having a compass that can show you the direction you are taking. In other words, you cannot get lost or get carried away when having a goal.
Having a goal when bringing your brand on TikTok influences the type of content your videos will have. Also, having a goal helps you select the topics you want to cover and your overall strategy.
Notably, you don’t need to have the appropriate goal at first. You can come up with a probable goal that you can change or adjust over time. So, all you need is an idea of where you want to be or the objective you want to achieve.
Some of the goals you can consider are as follows:
- Building an engaged community
- Educating your audience
- Expanding your audience
- Generating website traffic
- Improving brand image
- Increasing brand awareness
- Promoting products
- Providing customer service
After identifying your goal, it would help if you could monitor your progress. For this reason, identify some key performance indicators (KPIs) that you should analyze periodically. The KPIs include:
- Profile views
- Video views
- Video likes
- Follower growth
Tracking your KPIs lets you know whether you are getting closer to achieving your goals. If you lag behind, you can change your goals or adjust your strategies. So, it would help if you could do something to improve the efficiency of your operational strategies.
Create a Value-Addition Strategy
The other important tip is identifying how you will create value for your users. This strategy determines how you will roll out your offerings on TikTok. Also, this strategy affiliates with the purpose that you have in mind for bringing your brand on TikTok.
Knowing the value you want to create for your users determines how your brand’s presence will look on TikTok. If you intend to entertain your users, you can decide to create skits and challenges, among other interesting gigs.
Notably, TikTok has a quirky nature. Such a kind of nature makes it seem unfit for serious brands. However, such a perception is untrue. However, your brand must display a certain level of professionalism regarding the content you will post on TikTok.
One company that has managed to maintain professionalism yet entertain its TikTok viewers is The Washington Post. This company fuses the latest breaking news with comedic skits. In return, the company has over 1 million viewers on TikTok.
The ultimate objective of mixing interesting content with serious one is to create engaging but value-providing content. This strategy is for both serious and not-so-serious companies to adopt.
Use a Content Calendar
On TikTok, millions of conversations take place daily. Also, trends come and disappear very fast. For these reasons, being on TikTok can be overwhelming. However, having a content calendar is a sure way of planning your TikTok content efficiently and effectively.
Remember, winning several new followers on TikTok depends on whether you have an existing content bank on your platform’s profile. For this reason, know how many videos you want to post every week and the types of topics you want to address every week on the platform.
You should also know that TikTok has a trend-driven nature. So, your content calendar must have a space to accommodate time-sensitive content and new trends.
According to the best social media marketing agency in Dubai, posting 1 to 2 videos on TikTok is ideal to have your brand keep its users engaged on TikTok. Such a strategy focuses on quality over quantity. Also, the strategy gives rise to consistency, promoting efficient and optimal use of TikTok.
A consistent posting of Videos on TikTok can help you identify the taste and preferences of your target audience. You get to see the video styles and topics your audience responds to most.
Use Your Voice Strategically
TikTok can lure you into every conversation, trend, or challenge. However, brands must set their voice-usage limits and strategize their content. Remember, your brand should never participate in every conversation apart from those that are beneficial.
Instead of joining the latest dancing trend, your brand should find something unique, new, or valuable to bring to the table. Importantly, your brand participation on TikTok should align with its values or message. Afterward, you can add a spin to an existing trend or create new content.
So, do not worry about missing out on an ongoing trend. TikTok has a zillion of upcoming trends, and you will always find the right one to hop in and get the best outcomes.
Adopt Partnerships to Create Brand Awareness
The next tip you should know when bringing your brand on TikTok entails partnering to create brand awareness. Remember, conquering a new marketing venture sometimes calls for adopting a learning curve.
Whenever you bring an expert on board, you tap into new insights about something. So never be afraid to learn from others during your advertising cause.
How do you find credible partners on TikTok? By exploring the creator marketplace page on the platform, you can find credible personalities with vast experience in creating meaningful online content. Such experts have different backgrounds. So, you can select ones who can entertain audiences, create market-relevant videos, or offer unique perspectives.
Besides partnering with experienced content creators, you can find influencers who can vouch for your products and services. Influencers can advise you on creating authentic content that can relate to their followers. Afterward, your brand can achieve visibility and significant popularity.
Provide a Full-Screen Focus
Most TikTokers prefer viewing portrait videos. So, a 9:16 video format is preferable for your TikTok videos. Not only is this video format appealing, but it also displays your message on the entire screen. Also, this format conforms to the platform’s best practices regarding the videos you can post.
Prioritize Variety
Do you know that the top-performing ads on TikTok have a variety of settings and backdrops? Such features keep the viewers engaged by the posted content.
So instead of using a stagnant background, use changing camera angles, viewpoints, and sceneries. Such a background keeps a viewer glued to the screen, besides making your video memorable.
Remember, the visual appeal of your video sets it apart from other videos. In return, your product or services also stand out from their likes.
Incorporate Call-to-Action Opportunities
Including a CTA (call to action) on your video connects you to a viewer by telling them what they need to do next after viewing it. The platform’s ad manager has several clickable CTAs. Some of these CTAs are your location, offers, shop deals, and options for learning more about your brand.
The clickable buttons that TikTok provides can connect your audience to your products and drive more traffic to your website. Additionally, the buttons provide an interactive experience for your audience and can increase conversations. Such actions are a staple for high-performing TikTok videos.
Have a Sense of Humor
If you want to engage TikTok users effectively, have a sense of humor in the videos you post. Remember, one of the overarching objectives of TikTok users is entertainment.
Creating humorous videos for your TikTok account makes your brand more memorable. So, do not focus more on the views your videos will get. Instead, focus on creating playful videos. Such videos will definitely attract new followers.
Use Closed Captions
Closed captions amplify your brand message. They also make your video stand out from others, besides making them memorable.
If you want your audience to get your message without hearing any sound from your videos, use closed captions. They can definitely create an impression and prevent your audience from skipping your videos.
The Bottom Line
According to Yaddly, a revenue-focused marketing agency, bringing your brand on TikTok can be daunting if you do not have tips on how to do it efficiently and effectively. If you are reading this, you already have the ideal insights on achieving the said objective.
What do you do next? It is time to roll out your brand on TikTok and take your business to the next level!
